Our Leadership

SIMON HOBBS

Managing Director / Founder

Simon Hobbs is one of Australia’s most accomplished media and communications executives, with more than 25 years of experience across television, radio, print, and digital platforms in both Australia and the United States.

He served for over a decade as Director of News at Nine, leading the country’s largest newsroom through major national and global events, including elections, royal funerals, natural disasters, and political scandals.

Simon has also held senior roles with major US broadcasters, including NBC News and ITV Studios, overseeing the production of internationally acclaimed journalism and factual programming.

Simon is widely regarded for his expertise in high-pressure environments, bringing a sharp understanding of media, politics, and institutional risk. He now advises clients across government, corporate, and advocacy sectors, with a focus on strategic communications, crisis response, and reputation management.